Unlimited is an indoor cycling studio located in Queretaro, Mexico. For this project I was in charge of the branding.
I analyzed the competitors in the indoor cycling market in Queretaro and other states in Mexico. From this first research, I started to create the brand and everything that the design involves, graphics design and content creation: posts, videos, reels, etc.
I analyzed the competitors in the indoor cycling market in Queretaro and other states in Mexico. From this first research, I started to create the brand and everything that the design involves, graphics design and content creation: posts, videos, reels, etc.
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/058d89f5-41c6-421f-b88c-a94a4a439b90_rw_1920.png?h=048b5e439e820afe598f295f0df3dc7d)
I made 3 logo proposals, based on the client's needs.
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/c4dc2111-a57f-4730-9bef-64b2f18594bf_rw_1920.png?h=61e08c440438b5708d4f8eada233f6c2)
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/063de9c2-9b12-49ef-a3d1-c9c162cef94a_rw_1920.png?h=317048fdf393cde410f8ec8fe2d8fdb0)
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/47850081-2660-45aa-a864-e2a708d05a1b_rw_1920.png?h=f0bca22a2fad543fbeff45027fd25ea6)
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/d09db650-314c-4749-9682-0fa5d057050c_rw_1920.png?h=ae76ebd56385696158cc88ab7a775312)
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/90e1a39c-b67d-4e0e-a3b1-522a906f5a8f_rw_1920.png?h=6831dab78dad5fc734854ede4958579c)
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/fc1a6051-a4ff-4d7b-b47a-217a2fa748f2_rw_1920.png?h=e7cbbaa63ee1f6c93d7ad645c2277b70)
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/24461bef-ea35-4a70-843a-39e50af92bc7_rw_1920.png?h=da7097a9091ad767a686a234d86de03b)
In the end the client decided to choose the logo that best suited his needs.
We wanted to transmit through the logo at first glance that it was a cycling studio, dynamic and fun.
We wanted to transmit through the logo at first glance that it was a cycling studio, dynamic and fun.
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/d2bb5675-df7a-4fe9-827c-69e79ad6970f_rw_3840.png?h=4e76c34c60e95e28e67c3546cb3a64a3)
![](https://cdn.myportfolio.com/7889a3a9-4985-460f-9a62-f9b896a3f785/7706522d-2afc-4c1b-ae6a-ba4beafc98f4_rw_3840.png?h=ac3ea8313ef9aa968afd685084705a09)